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![Sell solutions not products](https://www.balyo.com/hs-fs/hubfs/Images/Blogs/balyo-sell-solutions-not-products.jpg?width=1100&name=balyo-sell-solutions-not-products.jpg)
In this latest issue of Forbes, John Hayes of BALYO explains the paradigm of pitching products that solve a problem.
In a pure B2B cycle, switching from Product-Selling to Solution-Selling is the way forward.
Read the full article to know why.
Published on June 3, 2022 in
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